You Can’t Substitute for Authenticity
May 22. 2012 Over the past 1 1/2 years I have come to realize my fascination and obsession with marketing as a social application and a vehicle to serve the interests of consumers, businesses, and even communities through authentic engagement. My desire is to learn and become an ambassador of effective and purposeful communication, to … Read more
Back on Track!!!
April 27, 2012 It’s been a while since I last posted a blog entry..and so much is swirling around my head that I need to transform the web of thoughts into a consolidated strategy. From the very beginning of my blog, I committed myself to being honest, and that means that I cannot dismiss parts … Read more
Some Thoughts on Corporate Blogging
Blogs: In Chapter 4 of Engage! Brian Solis mentions a Forrester Research study which states that corporate blog content is trusted by only 16% of online consumers. While I trust the statistic’s accuracy, I question the premise. Are consumers reading corporate blogs that are promoting the products and services of the corporation or author? If … Read more
Capturing Social Media Magic
A few days ago I posted a blog entry briefly discussing the Social Media landscape, and the need to begin the journey into Social Media expertise with a concise plan including short and long-term goals. This blog entry is intended as a narrative of my experiences and progression as a social media user, and how … Read more
Who is Sidd Finch
Sidd Finch is the name of a mythical character created by George Plimpton as a comedic April Fools day joke in Sports Illustrated way back in 1985. Sidd’s full name is Hayden Siddhartha Finch, and this is his story. I hope you enjoy it. http://sportsillustrated.cnn.com/vault/article/magazine/MAG1119283/index.htm The secret cannot be kept much longer. Questions are … Read more
HubSpot and Social Media
I am absolutely blown away by the level of excellence demonstrated throughout HubSpot. As a company they represent for me the values that impact vast numbers of people and companies, empowering and enabling for increased efficiency and success. HubSpot is headquartered in Cambridge, Massachusetts. It was founded by Brian Halligan (CEO) and Dharmesh Shah (CTO) … Read more
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